The term health and wellness are frequently used interchangeably, but the meanings are slightly different from each other. Health can be defined as a state of our physical being, whether good or bad. Our state of health depends on various factors like heredity, environmental condition, choices of foods and drinks, fitness and exercises, sleep and rest, thoughts and our emotional state of mind. Wellness on the other hand is defined as the overall processes of maintaining a general state of good health, it entails the conscious decision of the person involved to experience wellness while health simply means persons condition.
The combined phrase health and wellness can simply be defined as a pursuit of overall health as far as human beings are concerned. The term is used frequently as a tool for promoting a better lifestyle. Health and wellness slogan has become a powerful tool in the hand of marketers in various aspects of human endeavor. However, many people are embracing the attitudes to healthy lifestyles, while some companies are busy raking in the profits.
Many food retailers, fast food joints, vitamins and nutritional supplements could see an increased demand in their products as a result of the trends in health and wellness. However many companies will be negatively affected by this trend, an example is the tobacco products manufacturers and fast food joints - but they have started modifying their strategies to suit customers' demands by introducing another brand of their products that can fit perfectly into the consumers needs and aspirations.